Pega Customer Decision Hub Articles Why the Next Era of Growth Belongs to Decisioning? – Not Campaigns Why Pega Customer Decision Hub Fails Without a Mindset Shift – and How Leaders Protect the Investment? From Fragmented Frustration to Connected Empathy with Pega CDH From Segments to Signals: How Pega CDH Operationalizes True 1:1 Customer Engagement Systematic NBA Configuration in Pega CDH: Decision Funnel Playbook for CMOs & LDAs